TheDieline.com: Package Design

Evolv

 
 
Package design for Evolv, a mid-tier tool brand for Sears by Minneapolis-based Design Guys. Check it out below.

Redesigning the Coffee Cup

58 billion paper cups are thrown away - and are not recycled - every year. In a contest hosted by Jovoto, and partly sponsored by Starbucks and Core77, the Betacup project has the goal to find the best ideas to eliminate paper cup consumption. What could be a more sustainable alternative? This entry, by Miller Creative, solves this problem, in a realistic, manufacturable, and eco-friendly way. Check it out below.

A Perfume Organic

 
Nice eco-friendly, plantable packaging for a line of organic and non-toxic perfumes from A Perfume Organic, after the jump.

Dream Ball Project

The Dream Ball Project by Unplug Design is an amazing demonstration of how packaging can impact mankind in a positive way- increasing quality of life, ensuring a second life to a box, and forming a bond between two people.

Student Spotlight: Tesco Sustainable

 

New work from Chris Cavill, a design student from Somerset College, Somerset, England:

"The brief is to re-design and create innovative and sustainable packaging, using existing instore products from Tesco.

I chose the category 'soups' and focused on creating sustainable packaging, encouraging the consumer to reuse the container. 

I created a separate sub-brand to add to Tesco’s existing ranges; ‘Tesco Sustainable’. As you can see, the typography displays a very distressed typeface to resemble the recycled aspect. It also incorporates Tesco's branded strokes to unify the concept and to symbolise a cycle. 

The lid and inner lining of the container communicate to the consumer. As the soup level lowers it reveals messages influencing the consumer to reuse the packaging around the household. (Need a new sandwich container? Use me! etc.) 

I felt the containers were more likely to be reused if they looked appealing to the consumer.  I created illustrations of the soup contents and worked them together with the typography."

Puma and Yves Behar's new green packaging

 
After three years in the making, a new solution to the shoebox is announced- and it's pretty sleek too!

"It's hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand's supply chain—saving millions in electricity, fuel, and water.

"Rethinking the shoebox is an incredibly complex problem, and the cost of cardboard and the printing waste are huge, given that 80M are shipped from China each year," Béhar tells FastCompany.com. "Cargo holds in the ships can reach temperatures of 110 degrees for weeks on end, so packaging becomes an enormous problem. This solution protects the shoes, and helps stores to stock them, while saving huge costs in materials."

After spending 21 months studying box fabrication and shipping, Fuseproject realized that any improvement to that already lean system would merely be incremental. So instead, the "clever little bag" combines the two packaging components of any shoe sale—the bag and the box—with high-tech ingenuity.

The bag tightly wraps an interior cardboard scaffolding—giving it shape and reducing cardboard use by 65%. Moreover, without that shiny box exterior, there's no laminated cardboard (which interferes with recycling). There's no tissue paper inside. And there's no throw-away plastic bag. The bag itself is made of recycled PET, and it's non-woven—woven fibers increase density and materials use—and stitched with heat, so that it's less manufacturing intensive.

The impact: Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.

The roll-out is planned for next year. After that? Hopefully, the design will become ubiquitous."  via gizmodo.

Shaz Madani: Taste The Seasons

Great design and typography from UK designer Shaz Madani for Sainsbury’s in the UK.

‘Taste The Seasons’ is a campaign proposal for Sainsbury’s reusable shopping bags to highlight and encourage the importance and benefits of eating seasonal food.

Renewal Water

 

Renewal Water is a new line of eco-friendly bottled water in recyclable and compostable bottles:

"Our bottles and labels are made entirely from plants not from fossil fuels. We use PLA resin made from surplus corn to make one of the most Eco-friendly water bottles on the market. They are compostable and recyclable."