I was picking up a few travel-size things from Walgreens for my upcoming vacation to Disney World (!!) and these personal care products from The International Toiletry Company caught my eye. I thought that was pretty impressive, considering they were sitting on the very bottom shelf.
I find the large typography particularly attractive and approachable, and the photography and bright colors quite appealing. As a line, they really stand out against a category full of pastel pinks, blues, greens and purples.
Also, it's hard to tell from the photo, but this soap package is made from a translucent substrate that gives a higher quality feel to a lower cost product.
More images after the jump...