International Toiletry Company

I was picking up a few travel-size things from Walgreens for my upcoming vacation to Disney World (!!) and these personal care products from The International Toiletry Company caught my eye. I thought that was pretty impressive, considering they were sitting on the very bottom shelf.

I find the large typography particularly attractive and approachable, and the photography and bright colors quite appealing. As a line, they really stand out against a category full of pastel pinks, blues, greens and purples.

Also, it's hard to tell from the photo, but this soap package is made from a translucent substrate that gives a higher quality feel to a lower cost product.

More images after the jump...

I get a Bath & Body Works vibe from this style, which is not what I'd normally expect of Walgreens. I wonder where else these products might be sold...