TheDieline.com

Odell Brewing Company

 
TBD Advertising in Bend, Oregon created the packaging for Odell Brewing Company, a brewery in Fort Collins, Colorado.

See more after the jump.

Cannes Lions Packaging Winners

The 56th annual Cannes Lions International Advertising Festival has just announced the winners in the Design Category. This was only the 2nd year the festival has included a design category. Take a look at some of the package design winners from the Design Category:

Jamie Oliver range by Pearlfisher, Gold:

Gut Oggau Wine Packaging by Jung von Matt, Gold

 Flowerbomb Safe, Raison Pure, Gold

Karlsson's Gold Vodka, Silver



Willie's Cacao, Taxi Studio, Silver

 

Dr. Moeller's Quince Brandy, Serviceplan, Silver

 

Acerola Drink, DRILL Tokyo, Silver

 

Honeytube by Anthony's Garage Winery, Kolle Rebbe, Bronze

 

Silver Hills Bakery, Karacters Design Group, Bronze

Pucko, Neumeister Sweeden, Bronze

St Germain

 

Stunning packaging for St Germain, an elderflower liqueur. Two more photos after the jump. Anyone know who is responsible for the design?

Before & After: Jose Cuervo Proposal

Before:

After?
 

Infección Visual, a Mexican design firm, was asked by Jose Cuervo to redesign their label to give the brand a new look while still retaining its heritage.

See close ups of the 3 designs after the jump, and be sure to share which one is your favorite.

Studio Spotlight: Feedback

More beautiful wine packaging, this time coming from Feedback, a Spanish design and marketing firm. Several more after the jump.

Studio Spotlight: Ballester/Milia

  

A huge selection of beautiful wine packaging by Ballester/Milia, a Argentina based design firm known as the wine branders. Many more after the jump!

The Glenrothes

Glenrothes Singly Malt Schotch Whisky, Designed by Blackburn's Brand Design:

"Overcoming negative trade reaction and dramatic decline in sales due to poor packaging, plus many unsuccessful cosmetic changes (devaluing by breaking up name in pursuit of size, different distillery illustrations, gold embellishments etc), one last throw of the dice was called for. Visiting the distillery, Blackburn’s took inspiration from the Sampling Room, thus creating a totally unique way of presenting whisky. The 'hand signed' sample label added a personal touch (now much copied) implying exclusivity. Vintage date (much copied) as opposed to a 12 year old statement gave the brand an extra specialness justifying its premium price."

Rousse Rose Wine

Jordan Jelev is a talented designer from Bulgaria. He specializes in wine label design, especially utilizing hand lettering. The above wine, Rousse Rose, deviates from his usually more classical designs, but is very intriguing in its design and print execution.

Jordan started by designing a custom typeface for the Rousse Rose brand. Each letter consists of dots in two different sizes. Each dot is printed with an overprint of raised ink - a process called thermography. The overprint is a transparent varnish that when heated, causes the ink to 'puff up', giving the surface a textured finish. To add yet further dimension, the design was printed on metallized (silver foil) paper, with the larger dots 'dropped out' of the black, allowing just a small glimmer of reflective silver showing through them.

The capsule on the neck of the bottle was designed to match, with silver foil stamp over matte black.

I think this is a great example of combining good design sense with speciality printing technique. The subtle use of materials, graphic elements and special coatings give this wine a unique presence to make it stand apart from other wines in its category.