The Brand Hatchery concepted the product idea and package design of Boxsal as part of an internal agency assignment. They loved the idea so much they formed Three Blind Ants, LLC, a new design company dedicated to picnic and consumer focused fun products. Lots more photos after the jump.
"[Boxsal is] an eco-friendly, modern picnic box dressed head-to-toe in a design style that allows you to tailor your picnic to your personal style. Whether it's the romantic taste of Today's Date, the inner-city style of Urban Picnic or casual coolness of Office Escape — Boxsal is a place to pack your creativity along with some tasty treats.
Each Boxsal is completely recyclable and biodegradable right down to the knives, forks and spoons included in the Boxsal Eatin' Tool kit. Utensils and cups are made of compostable corn starch. The trays and bowls are created from sugar cane fiber. Each kit also contains recycled napkins and a compostable trash bag for your picnic left-overs. And while the Eatin' Tool kit is disposable, the picnic box can be used over and over and over. It can even double as storage box, luggage or portfolio case in the winter months.
The fact that each picnic box is fully sustainable was kind of a given for the project. We figured that was really just the entry-fee associated with fabricating a new product these days. The real magic lies in the creativity that each Boxsal can bring to a picnic. You no longer need a 100-year old oak tree to serve as the corner stone of your afternoon getaway. Instead you can find the nearest rooftop or inner-city park and toss down a blanket and some imagination."