TheDieline.com: Package Design

Laurel Hill

 
 

New work from NYC based On Design:

"After experiencing a disappointing 2006 launch of the original Laurel Hill Tortilla Chip line, our client completely reformulated the products and developed four new taste profiles combining distinctive flavors while also creating a new tortilla chip shape for the line. The client's overall goal was to use the finest and most distinctive ingredients possible while communicating a cleaner taste profile for the snacks. On Design was then commissioned to reevaluate the overall branding and develop a more cohesive design approach for the packaging system. A line of matte finished packages coupled with our wholesome good food look design and a no nonsense approach to the product typography aligned this new look and feel with our client's expectations. The packages are color coordinated to help connect consumers to the flavor profile of each selection while the overall design provides retail shelf impact and a more distinctive brand presence for the Laurel Hill Line."

More images after the jump.

Google Android Toys

Illustrator and toy designer Andrew Bell has teamed up with a few friends at Google’s Android project to bring their green mascot to life. Presenting Android mini collectibles series 01! Each 3” vinyl figure sports one of 12 different possible designs and features a rotating head and arms. Packed in “blind boxes” so you don’t know which design you get until you open it up. Pick one up and take a chance or grab a case for a near-complete set. Available in an initial limited release later this month from dyzplastic and specialty retailers.

Caldrea for Target

More images from the new line of Caldrea for Target products.

See more after the jump.

Schweppes Limited Edition Slim Cans

Designed by Fred & Farid out of Paris, this special limited edition of Slim Cans are to be served only in clubs and bars and are treated to glow in the dark.

-via BRSA

3rd Annual Hatch Easter Egg Kits

    

"The 3rd Annual Hatch Design Egg Coloring Contest has taken flight! 

Each year, we mail over 500 egg coloring kits. Recipients can enter a photo of their best egg design at hatchsf.com/easter and vote on other eggs, rating them from rotten to golden.  The winner is awarded a 24k gold-plated egg cup trophy."

Designed by Hatch. A couple more images of the delivery of to 500 boxes to the post office, after the jump!

Apple Tree Flat

Apple Tree Flat packaging by Australian design studio, War Design.

"Allow us to indulge in a little story telling. Once upon a time in a little town called Apple Tree Flat lived a humble winemaker who created a range of quality wines that were affordable enough to enjoy everyday. Our role was to bring this lovely little story to life. And we did, using hand drawn illustrations featuring the people, places and experiences of the winemaker’s home and life on the winery. And they drank happily ever after."

More images after the jump.

Nano Cafe

"Packaging for a small family-run cafe in Adelaide, South Australia. 6 x take-away cup sleeves, 2 x take-away boxes and 4 x business cards were extracted from one sheet of gold foiled cardboard."

Designed by Xtra Shiny.

Mulligan Stew

 

New work from A.D. Creative Group:

"Mulligan Stew is a natural pet food designed to keep pets healthy. When they launched their new baked kibble, they needed packaging for 5, 15, and 30 pound bags for each of their flavors. The brand wanted to remain rooted in the culture of Jackson, Wyoming and convey their scientific and healthy approach to pet food."