"Micro Revolution: Brand Identity and Package Design by Spring Design Partners We broke convention to visually define the new microcarbonated™ Lager category through the launch of Molson M.
The iconic Molson M mark simply and eloquently expresses the link between the brand and the product proposition, while a distinctive color palette cues both technology and innovation to break through at retail.
Intriguing and inviting, Molson M celebrates a new chapter in the Molson legacy of brewing innovation."
You have probably seen our post early last month with the concept designs for the first ever Dieline Awards. Well the winning design has been chosen, and here it is! ESTABLISHED has done an incredible job on the design and details of the award, and have taken it from concepts, to prototypes, and all the way to manufacturing. While we are still working on the final finishing details with the manufacturer, this gives you a good idea of what the Dieline Awards will look like come April! The Best of Show winner will receive the one and only white Dieline Award, while 1st, 2nd, and 3rd place winners will receive the Dieline Award in Chrome.
I can't thank ESTABLISHED enough for the amazing job they have done. Anyone would be proud to receive this!
"The aim was to create a unique gift to give our clients at Christmas and to act as a new business introduction. It needed to remind them of who we are and the long hours that we put into our work. It needed to feature all of our staff, reflect our creativity and sense of humor. The print run was 5000 labels.
We obtained high quality cleanskin wines and created our own labels. Each label was based on one staff member. It included a number of facial features and the client is encouraged to BYO - Build Their Own. The wine and the label is the perfect substitute for when the real thing cannot be there."
"To create an interesting and engaging invitation to The Creative Method Xmas party. It needed to illustrate what we do but also create a high level of interest and anticipation for the party. It needed to be humorous and memorable. It was also required to work as a new business piece outside of the Christmas invitation.
We based the idea on an imaginary pharmaceutical tablet that would solve their creative issues. Initially they were emailed a doctors prescription, followed by the package in a discrete paper bag. The invitation and the tablets were located inside. The party included staff dressed as doctors & medicinal shots administered by transvestites. The box and invitation are used as a new business teaser."
More shots from my advance copy of Box Bottle Bag! (previous shots here) This time, the back cover of the book. Stay tuned for a preview shots of the inside of the book over the next few days. Click below to pre-order the book from Amazon for only $23.10! Ships end of Feb.