
"Micro Revolution: Brand Identity and Package Design by Spring Design Partners We broke convention to visually define the new microcarbonated™ Lager category through the launch of Molson M.
The iconic Molson M mark simply and eloquently expresses the link between the brand and the product proposition, while a distinctive color palette cues both technology and innovation to break through at retail.
Intriguing and inviting, Molson M celebrates a new chapter in the Molson legacy of brewing innovation."
One more after the jump.
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"To create an interesting and engaging invitation to The Creative Method Xmas party. It needed to illustrate what we do but also create a high level of interest and anticipation for the party. It needed to be humorous and memorable. It was also required to work as a new business piece outside of the Christmas invitation.
We based the idea on an imaginary pharmaceutical tablet that would solve their creative issues. Initially they were emailed a doctors prescription, followed by the package in a discrete paper bag. The invitation and the tablets were located inside. The party included staff dressed as doctors & medicinal shots administered by transvestites. The box and invitation are used as a new business teaser."
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We featured the Method Omop outer packaging in the past, but I thought I would feature the lovely refill bottles they created. Two more images after the jump.
Continue reading "Method Omop Bottles" »