TheDieline.com: Package Design

Rockaleta Candy

Re-branding and new packaging for Rockaleta by Perspective Branding:

“We chose to rebuild the brand image on a black package, as a cool, ‘anti-color’ in the category,” continued Thorneycroft. “Like kids, each individual product outwardly expresses its own taste and mood. I think the public would agree that we definitely spiced things up for the candy industry.”

De'Longhi Artista Series

160over90, a firm in Philadephia, created this packaging for De'Longhi:

"In late 2008 De'Longhi, a maker of finely-designed home appliances, partnered with the branding agency 160over90 on an initiative called the De'Longhi Artista Series. Artists and designers from around the world (which included Nicole Miller, John Hardy, Kelly Hoppen, Mike Perry, Mario Hugo, and Damien Correll among others) were invited to create artworks that would be laser-etched onto an extremely limited run of De'Longhi's Perfecta espresso machine. These limited edition Perfectas were then auctioned to the public online, with proceeds benefiting Oxfam America, a charity dedicated to the fight against poverty.

160over90 also developed the package design for the Artista Series Perfectas. The package design repurposes the laser-etched artwork on each Perfecta as surface patterns on their respective boxes. Along with the artists’ signatures on the face of the boxes, the surface patterns doubly function as identifiers for the participating artists in the Artista Series. Underscoring the series' limited edition nature are specially-designed tags attached to the boxes that denote the edition number of each Perfecta."

More after the jump.

Fitbit

Recently, I came across this revolutionary tracking device called Fitbit. Unlike other exercise and sleep monitoring devices, Fitbit let's you know how well you're doing with flower. It grows tall and healthy if you're meeting your ideal levels, and wilts if you start slacking off. The tiny device clips to your clothing. You can connect it to an online profile on the Fitbit website to monitor and keep track of your progress. It's not even on the market yet and it's had massive exposure and pre-orders. The $99 price tag is also pretty affordable. I'd love to get my hands on one and see if it really gets you "into it".

In any case, the packaging is what we should be talking about here. I got in touch with the folks at Fitbit, who were kind enough to get me a decent image of their packaging. It's a fairly simple and predictable structure which seems to be molded from an acrylic type plastic. I hope it's recyclable and people find alternate uses for repurposing such permanent kind of packaging.

Do you think the packaging is overkill, or appropriate?

The product and packaging were designed by prolific industrial design studio, NewDealDesign based in California.

KARAFURU Drink Packaging

I just came across these cute containers for fruit juices by Huyen Dinh on Behance. The illustrations are really cute (I still have a huge soft spot for cute-looking "kawaii" characters.) This seems to be conceptual or student work. I like how this is really different than the usual approach for the beverages category. I can see this appealing to kids. It reminds me of Bot, a brand that also uses 'cuteness' to sell beverages - and very effectively. I'd love to see more of this in the US. It's an approach that's much more popular in Japan and Korea.

More images follow.

Melgarejo Olive Oil

RSC Estudio, located in Spain, sent in this packaging they designed for Melgarejo olive oil:

"Melgarejo has produced for this campaign three new single varieties of Frantoio, Arbequina and Hojiblanca and, born with the purpose of showing our customers the most typical sensory aspects of each of the varieties. All fruits were collected between October 19 and November 11, meeting each variety in their optimum moment of ripeness, so that the oils obtained are exceptional.

The oils are maturing in our cellar, so that once filtered, they can be marketed. We plan from its sale earlier this year.
We hope thus to generate culture of aromas and flavors that give each of the varieties of extra virgin oils."

Two more after the jump.

Hommu decorative vinyl packs

Gloria Joven, a product designer at Hommu sent in this recently-completed packaging for a new Spanish brand of decorative accessories:

"We try to offer a new concept in ‘eco-chic personalisation’ of the home. It is all about suggesting ideas, transmitting sensations and philosophies of a positive lifestyle during these complicated times; something which it does through products manufactured from 100% recyclable materials....

Hommu® decorative vinyl and packs are purposely packed in a recyclable box with high quality design and finishing. We have taken the maximum care in the presentation so that product is ideal to present as a gift, an item for a special occasion or a special day, etc. At Hommu® we make a commitment to contribute to the work of making this planet a sustainable, balanced and healthy home. For that reason, we have decided to work only with those suppliers who manufacture according to the criteria of environmental sustainability and social responsibility. We only use top quality 100% recyclable material for both our products and their packaging."

See a few more after the jump.

Studio Spotlight: Neumeister

 

Neumeister is a Stockholm-based branding firm with a good deal of packaging work. Please visit their website for more details on each design.

See lots more after the jump.

Back Creek Farms`

"This packaging was done on a limited budget for a husband and wife making maple syrup the old fashioned way, over a wood fire, in rural Virginia. The bottle was off the shelf and the seal was designed to fit all of the information they wanted to communicate in a single mark, allowing flexibility for labels and stamps to be used on various materials. The color of the syrup illuminates the negative space, and the clean typography adds a quality that make their neighbors envious, while still maintaining some of that back woods charm."

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