Designed by Bennett.
"The packaging created by Identica has been developed to represent a fresh, honest approach for the premium 100% fruit blends. The range consists of organic juices bottled into a 1 litre offering and launches with three vitamin packed flavours; Cloudy Apple, Cloudy Apple with Cherry and Cloudy Apple with Mango.
The new range was specifically designed with ‘family’ in mind and incorporates the key brand principles of taste, health and a 100% organic product. Pip is positioned as a premium product but being sold at an affordable price point, making it more accessible to the more ‘eco conscious’ and ‘large family’ target market. Through eye catching design created with children and parents in mind, these ‘fun, fruity and full of goodness’, drinks are created with an aim to be shared and enjoyed by the family together.
Pip juices are made with 100% pure organic fruit, with no concentrates or hidden ‘nasties’. In line with company principles the fruit used is 100% premium organic grade and certified by the Soil Association. The entire chilled range contains no added sugar, no added water, no concentrates, colours or preservatives and importantly for kids – no ‘bits’.
George Corbin, Brand Manager at Pip said:
‘We have developed this range in response to consumer requests for an everyday, fresh and organic juice as an alternative to many of the concentrate filled and non-organic juices on the market. We involved consumers to help us formulate the range and the resulting work that Identica have produced in creating this new brand has been excellent, we are delighted with the results.
Richard Morris, Managing Director at Identica said:
We’re very proud of the work we’ve done for Booost Trading, and the launch of Pip is another step forward for the brand and the company – we’re delighted to be a part of their continuing success story’."
Closeups of the bottles after the jump.
On Saturday I noticed these adorable ornament-shaped bottles of Coke, Sprite, and Diet Coke at Walmart. Unfortunately I couldn't find any information on them. I believe similar bottles were produced in 2008, but if anyone knows more about this promotional design, please let me know.
You can purchase them at Walmart (I can't guarantee all locations) or you can order a couple of the Coke versions online (here and here). Some crafty people also blogged about turning them into lighted ornaments -- after drinking them empty, of course!
Continue reading for Sprite and Diet Coke images. (I would have taken more pictures if I'd known I wouldn't find anything online...)
"Greenport Harbor Brewing Co. is a new brand based out of the very eastern tip of Long Island in a town called Greenport; a place known for its quaint fishing village and extensive past in American history. We pitched the brand early in its development since we're so familiar with the town itself and also the life of a port town, plus we thought a beer named for Greenport was just an awesome idea to begin with.
We pitched three overall ideas for the bottle labels. The first was a design based on old sailing maps utilizing imagery of distressed maps, portraits of old sailors, and of course anchors and ships. The effect we were aiming for was one of familiarity and history, something that would've worked very well in a town that has such a treasured past.
The next design is actually 180 degrees in difference yet still very representative of the town. The funny thing about Greenport is that although it has all this rich history, it has become somewhat of a metropolitan getaway in recent years for all those traveling from NYC that want another option to the Hamptons. This design has a much more modern, minimalistic approach that utilizes small iconic references such as an anchor in the logo and a tall, thin grotesk font to help give that packing label feel without making it feel dirty.
The last design was basically a combination of the first two. A vintage label and print composed in a way that is a lot more ecclectic and modern in practice. This basically combines the old world history of Greenport with the new world modern aesthetic of its new shops and cafes."Designed by OneTwentySix Design Studios, Which one is your favorite? Share in the comments below.
"A flooded wine market full of quirky Australian wine brands. A little known area of Heathcote, a new wine region with no recognition but producing great quality Shiraz.
We aptly named it Heathcote II to reference the two experts and reinforce the provenance message. This was expressed as a very simple identity through the roman numeral ‘II’ and the ‘Heathcote’ word joining it to create a ‘H’ mark. Through the thick white paper label a cleaver diecut ‘II’ expose the black bottle underneath creating a stunning visual layer to a very simple brand mark. This simple identity had enormous standout and added a real confidence to an otherwise unknown region.
Since its conception this wine has had an abundance of national and international success, distribution through Australia’s finest boutique cellars and restaurants, new export markets and local heroes. Winning national and international brand identity and packaging design awards."
Designed by Yello.
New work by Laura Berglund, student at The Kansas City Art Institute:
"This project was focused on branding a self-proposed topic, mine being a hot air ballooning company, Reve (a french term meaning "to dream", since the hot air balloon originated in France) that ends each tour with a picnic and champagne. Most ballooning companies out there are very childish and unrefined, so my goal was to create a ballooning brand that was more than that– something classy and sophisticated, yet still with an easy-going and friendly vibe, to keep it approachable.
I discovered during my research of hot air balloons that the first balloon to take flight landed in an angry farmer's field, who came running out of his house with a pitchfork ready to attack the intruders. The flyers appeased him with the champagne they brought along, and ever since, it has become a tradition to drink champagne after every balloon excursion.
Thus, I created a line of food packaging, including champagne of course, which was designed upside down to reference the shape of the hot air balloon. I incorporated hand-generated typography to keep in line with the friendly attitude, using only pops of bright color, yet black and kraft paper brown became the dominant colors, to keep it refined."
Many more images of this beautiful line after the jump!
"Everything on the market seems to be geared towards the sports side of the business. Even the high end metal water bottles still have an obvious “sports feel” about them with the wide neck and stubby appearance. If you want a bottle that can be used on your table during a dinner party, on your desk at work, or even used when you are out shopping the “tap water bottle” is the product that is needed. The bottle is stylish with both a modern clean design and a retro flip cap giving it a universal appeal.
The text is crisp white on the clear bottle with the “tap water” in large letters so there is no confusion as to what the user is drinking. There is also a cheeky message on each bottle reminding the user why plastic bottles are bad:
About that fancy bottled water that came from France... it’s pretty much the same thing that comes out of your tap when you wash your hands after peeing, only with less minerals. Minerals your body needs. The major difference? That French stuff came here on a boat. A boat that didn’t need to travel thousands of miles to bring you french tap water in a plastic bottle that will end up in a landfill that does need any more plastic bottles. Not so fancy."
Several more images after the jump.
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