We rounded up some of our favorite packaging (and most are previously unseen here on The Dieline) from the new Communication Arts Annual. Visit Communication Arts to see all the projects, a few more posted after the jump.
Tub Gin, designed by Red Tettemer:
"We filled a gaping hole in the booze biz with a super-smooth, lone-batch gin. TuB came kicking and screaming into the world in an understated bottle and with a little hair on its chest."
Apple Accessories, design in-house:
"Mac and iPod accessories are packaged using a remarkably simple system. On every box or bag, the labeling is clear, the product is shown actual size and the packaging is recyclable."
Koala Ranch Wineries, designed by Colle + McVoy:
"Koala Ranch Wineries asked us to redesign the labels for their line of value wines and to position them as fun, simple and inviting wines that reflect the region from which they hail."
1300 on Fillmore, designed by Landor Associates:
"We were challenged with developing a specialty foods packaging system for 1300 on Fillmore that would become an extension of the restaurant experience. Differentiating enough to drive sales and awareness of Chef Lawrence, as well as traffic to the restaurant, the packaging brings him to the forefront, while focusing on the artisanal nature of his craft and paying homage to where it all happens—1300 on Fillmore."
Perricone MD, designed by Concrete Design Communications:
"Dr. Perricone and Perricone MD products have had extensive media coverage. The range of products includes topical anti-inflammatory formulations, and dietary supplements that are scientifically designed to promote healthy, youthful skin. We developed a comprehensive campaign that involved updating the visual identity, creating new packaging design, overhauling the Web site and developing both brand and tactical advertising. The design approach was a modern interpretation of traditional apothecary—understated, elegant typography, scientific photography and frosted amber glass."
Big Boss Brewing Co. "Bad Penny," designed by McKinney:
"How do you create beer packaging? Well, start with some beer. Add some
WWII bomber names, random trivia, more beer, some gasket seals, a
little bit of Spanish, a touch of German, more beer, a few pinup girls,
a little bit of luck, more beer, swizzle sticks, mongrel dogs, fairy
dust, a dash of kustom kulture, a heavy dose of metallic inks and some
more beer. Stir. Serve cold."
High Vale Core Cider, designed by brainCELLS:
"Core Cider hails from the High Vale Orchard, east of Perth, in Western Australia. High Vale was entering the competitive Ready To Drink alcohol market and sought a unique branding solution. The bio-dynamic product was the perfect foil for a clean, simple and sophisticated label design. The transparent paper stock was chosen to showcase the vibrant color of the product, made of organic apples grown at the High Vale farm."
Four more after the jump!
Civilized, designed by Neatly Trimmed Beard:
"We created the Civilized brand for a new micro distillery in northern Michigan. The concept is based on the woodland gentleman of yore; the sort of man who cut wood for a living and wrestled grizzlies for fun, but still found time to wax his mustache and comb pomade through his hair. That in mind, we set out to make something vintage but with some modern flourishes—something both manly and gentlemanly."
Number 4 Performance Hair Care, designed by Bureau Number 4:
"Number 4 High Performance Hair Care was founded with the mission to create a hair care line that runs parallel to fashion, science, art, music and industrial design creative cycles. The Number 4 package design is inspired by the crossover between the essence of Swedish graphic design and the complex industrial minimalism of Japanese package design."
Chipotle in-store packaging, designed by Sequence:
"Chipotle Mexican Grill is one of the fastest growing restaurant-chains in the U.S. Its goal is to change the way the world thinks about and eats fast food by serving high-quality and sustainably-raised food quickly and affordably. We created a new packaging system defined by unique, hand-drawn messages from customers, employees and even ingredients. This lighthearted, passionate approach is a perfect vehicle to convey Chipotle's 'un-chain' philosophy."
Farmer's Leap, designed by Parallax Design:
"Scott Longbottom is a potato farmer and grape grower from Padthaway. Farmer's Leap was his first foray into winemaking, hence the name. Farmer's Leap is a reflection of Scott—uncomplicated, honest and straight to the point. "