The Boston Brewing Company, makers of Samuel Adams, have debuted a new collection of beers entitled the Barrel Room Collection. The collection features newly-designed packaging from Boston-based Adam&Co.
While the collection initially contains only three varieties, Samuel Adams plans to introduce more in time. Therefore, the challenge set for Adam&Co was in how to design packaging that could be extended to a range of products, and tie together all of them in a series.
The solution is in a color-based branding system, with bands around the neck of each bottle and panels on the main label. The mostly-monochrome packaging artwork is a departure from Samuel Adams's usual style, but appropriate for the limited edition of 750 mL "cork finished" bottles.