TheDieline.com: Package Design

Student Spotlight: Yair Golan

Yair Golan studied graphic design at Shenkar School of Design, in Israel between 2004-2008 and sent in this project done during that time. It features four flavors of yogurt and 2 kinds of milk:

"I chose to design a dairy that contrary to the ongoing trend of how to lose calories and think healthy, my dairy puts the crave for milk/yogurt as it's main  theme. The product I think should make you just want to grab it of the shelve and eat it right there and then. The dairy's name is 'OD' which means MORE in Hebrew."

 

Blowfly Wine

Gareth Trickey, the owner of this particular wine, sent this in to us with some rather interesting thoughts on the packaging from the client side. Rhodes Wingrove in Australia did the design.

Read more about the thought behind the design from a client's view after the jump.

Whole Living Votives

Christy Carroll sent in this packaging for Whole Living's votives. She is a packaging and promotions designer at Whole Foods Market's global headquarters in Austin, TX and is behind some of the new product packaging I've been seeing on Whole Food's shelves.

Student Spotlight: Brian Swarthout

 
 Brian Swarthout will be graduating from the University of Akron, Myers School of Art in May. He sent in this identity and package design for Joyne condoms:

"Current condom branding aimed at a male audience, bursts with flashy visuals eliminating tact and grace. Joyne, a line of premium quality condoms, presents the consumer with a more permissible and elegant product with no need to be hidden. Although the rigid packaging uses more material, durability and ease of transport are increased".

Brand Spotlight: Shatto Milk Company

 

 

 

We've posted about Shatto Milk Company before (here), but thought we'd post some recent images that were sent to us. Again, the design is done by Sullivan Higdon & Sink.

See more after the jump.

Nice Nose

Fresh work from Robot-food, a promising new agency concentrating on packaging:

"Robot-food was tasked to produce a new boutique label for a series of high-end wines from the RPB Winery in The Mendoza region of Argentina.

The aim was to appeal to a new younger generation of full-bodied red wine lovers. The team managed this through direct descriptions, combined with unique illustration to set the brand apart and compliment each wine’s distinct character.

Each single grape wine has a subtly unique flavour and has been limited to less than 1000 cases."

Student Spotlight: Sean Maisch

Sean will be graduating from SCAD in May. He sent in this project for Gatsby Moving Rubber Hair wax and a very thorough explanation which we've included with a couple more photos after the jump.

Arctic Water of Norway

Fresh new work from Holidesign:

When Artic Water of Norway approached Holidesign their ambition was to export globally what may very well be the purest water on the planet - SNØ. It is artesian natural spring water and is bottled at the source, which is the foot of one of the remaining polar icecaps (glaciers). This is an area far removed from major pollution sources, just beneath the Polar circle and is fantastic artesian water with a high PH (8).
 
The client wanted the label to signalize the purity of ancient water from Norwegian soil combined with the romance of Viking mythology. It’s an emotional connection point that transcends the product itself, and thereby establishing that elusive, all-important connection with the consumer. And the story goes …
 
”999 AD. Vikings rule Norway and legends are born. This is the year the Vikings discover the Polaris source, and it is said to be the secret behind their mythical powers. Finally what might be the purest water in the world is available to Vikings everywhere. We apologize for the millennial wait.”