Carlo Giovani is an exceptionally talented designer. His studio's work has been featured in the New York Times, MTV and more. One of his specialties is 3-D paper characters, which he uses in some stop-motion animations as well. The packaging-as-toy concept is highlighted here in this tea box, where the head 'opens' to reveal the contents. I thought this was hilarious and clever at the same time.
We've featured paper characters in the past, but Carlo takes the concept to new and more practical levels.
(first spotted at Reubenmiller)
