Designed by Blue Marlin Brand Design Group, Coco Juice is an intriguing new product on the market, coconut water! They were very kind to share the entire design process with TheDieline.com's readers!
The Creative Brief:
Dr. Martins is a real person - a Brazilian nutritionist with an entrepreneurial spirit. Armed with the knowledge that coconut milk is loaded with healthy electrolytes, and the fact that this milk is very easily absorbed into the body, Dr. Martin’s set out to create a new brand.
The briefed focused on the exoticism of Brazil, where the product was born, as well as the natural essence of the product itself. (Typically electrolytes are delivered in “sport” or “science” oriented packages.) We focused on the origin of the product and with the mode of absorption, water.
Here are the versions leading up to the final design:
The Final Packaging:
I think overall Blue Marlin not only successfully fulfilled the necessities of the creative brief, they delivered a truly beautiful design that emphasizes the tropical and healthy aspects of the product.
