TheDieline.com: Package Design

Scharffenberger Winery

Scharffenberger Wineries wine label by Barbara Vicks Design depicts incredibly detailed visuals that convey luxury and impeccable taste. Continue for more...

Fruits & Passion: Hot Dog

Another amazing product line from Fruits & Passion. This is a line of shampoos and fragrance for dogs. The packaging is very upscale for pet products, and features very novel illustrations. Continue for more... 

Mall of America

I just flew back last night from a short business trip to Minneapolis. While I was there I stopped by the Mall of America where I was on the lookout for great packaging! I took tons of pictures so check back here soon to see what I found!

-Andrew Gibbs

Gouash Fruit Spread

Gouash is a line of fruit spreads from Canada in paint tubes! Innovative, Fun, and Beautiful. Makes me wish they were sold here.

http://www.gouash.com

Beauty Engineered for Ever: BEE

B.E.E. is a line of environmentally friendly home cleaning products from New Zealand with packaging that focuses on typography as the main design element. Not only is it visually interesting, it catches your attention and focuses you on the benefits of the product. If this were sold here it would be in direct competition of Method. Continue for more photos...

Design Trends in Packaging

Packaging is following several trends. Here are some thoughts on today's hot trends that are influencing packaged goods.

Ornamentation
Swirls and baroque twists and flourishes are all the rage. The restraint of the Modernist movement has given way to a need for expression with detail - little touches that make things personal and add the warmth we crave.  Sometimes patterns cover simple forms, sometimes it's just a flourish trailing off the edge.

Type as design
Pictures are pictures and words are words, right? Wrong. Words are increasingly used as design elements. This trend is not new, but is cropping up more lately.

Saks Fifth Avenue used their logo as a design element that was mixed and matched to create a pattern. (Pentagram)

Craft and recycle
Crafting has gained momentum alongside sustainability. You can call it 'craftcycling'.  Handmade is the new luxury - rough edges, pasted together and repurposed materials rule. Non-handmade goods are now mimicking the crafted/recycled look.

Continue Reading Below...

Perrier Art Series

Designed by Sofia Wood, the Perrier Art Collection, released in 2006, have now become collectors items due to their well designed packaging.

Lake Champlain Chocolates

I found this chocolate easter egg box when I was out shopping at Sur La Table the other day. It is a printed paperboard box that is designed to "crack" open like an egg. I though that this was not only a beautiful design with whimsical illustrations, it is very innovative packaging for a box of chocolate.

http://www.lakechamplainchocolates.com/