Packaging is following several trends. Here are some thoughts on today's hot trends that are influencing packaged goods.
Ornamentation
Swirls and baroque twists and flourishes are all the rage. The restraint of the Modernist movement has given way to a need for expression with detail - little touches that make things personal and add the warmth we crave. Sometimes patterns cover simple forms, sometimes it's just a flourish trailing off the edge.

Type as design
Pictures are pictures and words are words, right? Wrong. Words are increasingly used as design elements. This trend is not new, but is cropping up more lately.
Saks Fifth Avenue used their logo as a design element that was mixed and matched to create a pattern. (Pentagram)
Craft and recycle
Crafting has gained momentum alongside sustainability. You can call it 'craftcycling'. Handmade is the new luxury - rough edges, pasted together and repurposed materials rule. Non-handmade goods are now mimicking the crafted/recycled look.
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